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ֲ в ϳ ϳ ? (marketing m)" " 䳿 Ͳ 㳿 "VIPS" 䳿 ' ' Ͳ ί Ͳ²IJ ' ί IJҲ , в {selling-in) (selling-out)в Բ г ' Բֲ ̲Ѳ {Office of Fair trading) , Ͳ IJ- - - 17. ³ " LA CARTE" , " " " " {premium houses) ֲ , 볺 (account-director)볺- , 볺 (account executive) 볺 (contact report) " " --ֳ - , (media buyer)-- (layout artist) Ѳ (plans board) (review board) "copy" (billings)"" (voucher)MediaͲ (primary) (secondary) IJ ? ³³ '³ ³ ' , ʲ Ͳ Ҳг "Ultravision" Ͳ : ̲Ͳ -, CD-ROM, - ³ (badges) 볺 , , (Mail-in free offers), , , " " -"" (banded packs)"" (flask packs) " " ̲ò (boit-on promotion)ij- (contract packer) (rdemption) (misredemption) (malredemption) (extrinsic) ³ 1. ? ' Ͳ ( ) ' Ͳ Ҳ ³ Գ , MonicaPeople*UK² ² (MAIL DROPS) " " (off-the-page) ̳ ³ ³Ͳ Ҳ -- ² Ͳ , , 䳿 ² ѳ ϳ ֳ - "", " " Բ в 䳿 (, , , , ij)ij 8. 䳿 ³ 12. Բ²DzͲ Ͳ ز ˳ 10. ' ʲв ̲ ' ʲ ' ³ ""?ֲ˲Ͳ Dz 'ʲ ʲ ²IJ Dz 'ʲ ʲ ̳ ' ' ʲ ' ' ' ϳ ' ' ' ""? : " IJ " " " " " (United Racecourses Ltd) 䳿 2: "вҲ " " " 1993 'ʲ ʲ ֳ , , ' 5. Բֲ Բ г Բ ʳ , " " Գ Ͳ ˲ ˲ ˲ , ˲ Ͳ, ϲ Ͳ ϲ ů '? ˲ ί ֲ: (Audit Bureau of Circulations ABC)³ (Verified Free Distribution VFD) (National Readership Surveys NRS) (Poster Audience Research POSTAR) (Radio Joint Advertising Research RAJAR) (Broadcasters' Audience Research Board BARB)MEAL/Register NTC (Target Group Index) (Advertising Statistics Yearbook) ˲ (TRACKING STUDIES) 䳿 TABS TABS ' ² Ͳ ί ² 6. , ֲ ϳ " ( )" 1967 . " " 1974 . " " 1987 . " " 1998 . " , " 1988 . " " 1986 . " " 1973 . " " 1976 . " " 1976 . " (, )" 1973 . " " 1973 . " " 1938 . " " 1977 . " " 1971 1975 " " 1984 .² ASA ' ' , IJ ί Ͳг ͪ " " , 볺, ί Ͳ ϲ Ͳϳ 볺 ϳ 볺 Ͳ ˲ ³ " 볺" в "-" - () - - -
 
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